At Transit Media, we’re fortunate to partner with organisations that use their voice to highlight some of the most urgent issues facing the public. One of our recent collaborations was with 38 Degrees, who launched a powerful national campaign calling attention to the growing crisis in NHS dentistry. With thousands of people struggling to access basic dental care, and many resorting to DIY dentistry out of desperation, their message was both timely and necessary.
38 Degrees collected an astonishing 112,807 signatures from members of the public who supported their demand for proper Government funding for NHS dentistry. Their petition was delivered directly to the Department of Health, accompanied by a bold visual stunt that helped take the message directly to the heart of Westminster. Transit Media was proud to play a key role in bringing that moment to life.
A Campaign With Real Human Impact
The issue at the centre of this campaign couldn’t be more pressing. According to 38 Degrees, current NHS dental funding only covers enough treatment for half of the population. As a result, thousands across the UK are being forced to make impossible choices: pay large private fees, join long waiting lists, or attempt dangerous DIY dental procedures carried out by themselves or by unqualified individuals.
The campaign’s aim was simple: to ensure the Government can no longer ignore the scale of the problem. By combining public pressure, media visibility and an eye-catching experiential stunt, 38 Degrees created a moment hard to overlook.
Transit Media’s Role: From Design to Delivery
Our task was to support 38 Degrees in designing and installing the graphics for their campaign vehicle, which was an essential part of the stunt that would carry both the petition and the message directly to the Department of Health.
Our design team worked closely with 38 Degrees to translate their concept into powerful, attention-grabbing artwork. The imagery centred around a humorous yet impactful character: a “dodgy dental salesperson” symbolising the absurdity of people being forced to seek alternatives outside proper medical care. Bold colours, strong typography and clear calls to action ensured the message would resonate instantly with the public and media present.
Once the design was approved, our production team handled the printing and full installation of the wrap. We understand how crucial turnaround times are for campaigns tied to public events, and as always, our team delivered quickly and to the highest standard.
We also supported 38 Degrees by helping source and drive the campaign van on the day of the stunt. Transit Media oversees every stage of a campaign, managing logistics and execution across a wide range of activations to ensure everything runs smoothly.
The Power of Experiential Campaigns
Campaigns like this demonstrate the strength of experiential and mobile advertising. They allow messages to be seen where they matter most: in real time, at key locations, and directly in front of audiences and decision-makers.
By combining smart creative work with physical presence, experiential marketing cuts through the noise and creates something memorable. A wrapped van arriving in central London with a petition of more than 100,000 signatures creates a striking presence that captures attention.
At Transit Media, we specialise in helping organisations create that kind of impact. Our work spans digital ad-vans, poster ad-vans, taxi advertising and fully wrapped campaign vehicles, all designed to bring important messages directly to the public in an engaging, effective way.
A Proud Partnership
Working with 38 Degrees once again was a privilege, and we’re proud to have contributed to a campaign that stands up for the millions struggling to access basic dental care. It’s our belief that advertising should do more than promote products; it should also amplify voices, support communities and help drive positive change.
As this campaign shows, powerful creative backed by strong public support can spark national conversation. And Transit Media will always be ready to help make that conversation impossible to ignore.
Ready to launch a campaign with real impact?
Get in touch with Transit Media to discuss how we can bring your message to the streets with creativity, precision and nationwide reach.
