Transit Media were approached by Victoria’s Secret to execute a visually impactful taxi advertising campaign. The brief was to provide three fully wrapped taxis, one featuring Victoria’s Secret’s signature winged design, to promote the brand’s iconic New York Fashion Show. This campaign was part of a global PR strategy to build excitement across multiple locations.
The Campaign
For several days, these eye-catching taxis travelled across the UK, serving as mobile billboards to engage the public.
The Victoria’s Secret winged design has been a hallmark of the brand since its introduction in the 1998 Victoria’s Secret Fashion Show. Initially inspired by the success of the “Angels” bra line, the wings have become symbolic of the brand’s luxurious and bold image.
Anonymous street artist Bambi (@therealbambistreetartist) added a unique touch to the campaign by creating iconic winged street art in Shoreditch, London.
Top influencers, including Olivia Yang (@olaffee), Liv Blackwell (@lv_blackwell), Beckie Hart (@beckiehart), Georgia Diane Dawson (@georgiadianedawson) and Laura Blair (@thelaurablair), were featured in videos riding in the taxis across the UK.
So far, the campaign has visited London, Glasgow, and Liverpool, with proposed visits to other major cities coming soon. Their posts about the campaign can be seen on Instagram, helping to create a visual narrative that seamlessly linked the UK campaign to the hotly anticipated fashion show.
Amplifying the Brand
The campaign was a huge success, generating significant buzz across social media. The influencer-driven content featuring the wrapped taxis helped drive engagement and excitement around the fashion show.
A Visual Journey
Transit Media successfully connected the UK taxi campaign to the Victoria’s Secret Fashion Show in New York, creating a seamless and engaging PR campaign.
The creative taxi wraps, influencer collaborations, and street art murals ensured the campaign resonated globally, making it a memorable success for this iconic brand.
Ready to Elevate Your Brand?
Transit Media specialises in creating standout campaigns that leave a lasting impact. If you’re looking to engage audiences through innovative outdoor advertising, we can help you bring your vision to life. Get in touch with us today to discuss how we can help your brand make waves, just like we did for Victoria’s Secret.
